The institute's management has created all the necessary conditions for the development of creative abilities, self-realization of the individual, as well as the mass participation of students in artistic creativity, in circles of various directions. The creative direction encompasses a large number of students striving to show their creative potential during the period of study. Creative Association. M.Dulatova was created on the initiative of the dean of the faculty of pedagogy and philology A. Kaliev. It unites all the creative groups: the theatrical studio "Rukhaniyat", the school of akyns, KVN, Korkem sz.
Talented students take part and take prizes in festivals, competitions, exhibitions of different levels.